During the 80’s and the 90’s, Filitex S.A.L. products were distributed to retail stores and wholesalers.
The main cotton wear brands produced for Lebanon were:

ULYSSE: General Outwear and Sportswear, Ladies, Men’s and children cotton knitwear.
BYD: Men’s classic underwear.
APOCALYPSE: Ladies, Children and babies underwear and cotton items.
FNB: Family classic and Elderly technical underwear.

These four brands offered sustainable collections for all family members, from zero to 99 years, where could be found all kind of cotton items, casual wear and underwear like t-shirts, polo shirts, sweat-shirts, jogging suits, pyjamas, pants, bermudas, leggings, muscle shirts, briefs, boxer shorts, bodysuits, singlets and others. Since final consumers were finding some difficulty to find our collections altogether, the management decided to create a surface in its factory premises, in order to have all the collections available directly to the consumer, without intermediaries and thus with less mark-up.

The primary ides was to bulk all our products and collections in a new retail store called “The Cotton Mall”, to facilitate the shopping for our customers. Then, since we could not produce all kinds of products in our factory, and since our flagship store had to be a family store, we completed our range of products with items manufactured in other factories in Lebanon, often specially customized for The Cotton Mall consumers. Since customers were looking for providing all their family, we completed our range with other items such as shirts, sweaters, dresses, skirts, trousers, towels and household linen, generally manufactured in Lebanese factories.